Websites convey the importance, value & quality of what you have to offer your clients.
Clients won't want to do business with you if all they know about your business is that you have a bad website. About 80% of people today, will go to your website before contacting you. A website is the world's window to your business, and it is often overlooked by most business owners. If you are a business owner and you haven't heard of SEO - it's time to get with the program.
Why do websites fail?
- Bad or outdated content
- Excessive use of Flash
- No SEO or Social Media
- Bad Design
- Inflexible Tech
Notice how most of these reasons connect to SEO. That only proves it's importance to the success of websites. There are no public statistics on how many SEOs are millionaires - but the count must be well into the thousands. It's all about doing it right. Your biggest risk when starting a new website (or even implementing SEO) is not your ranking but obscurity, amongst your sea of competition. All you or your internet marketing company need to know about to do SEO correctly, is to understand how search engines work. Never hire an internet marketing company that doesn't do for themselves what they promise they’ll do for you. Many fail to see the difference between local Google search and an overall ranking. While Google Local is a great way to capture local business, it shouldn't be your primary means of search marketing.
The main goal of any website is to generate business and traffic. People don't care what you think is cool. They just want the information and an easy way to buy if they are interested. Don't make it about you, it should be about your users.
SEO isn't the the only reason that websites fail, but it is one worth noting. The first thing you need to do is get your website noticed, be it on Google Ranking or via Social Media Marketing (Facebook, Twitter, G+, Youtube). Both will work in your favour and both are essential for getting your business noted.
At In Touch with the World, we can design a website that works for both you and your clients, including SEO & Social Media Marketing to generate traffic to your website & new clients to your business without hurting your pocket.