In online marketing, and especially for retail-oriented businesses, E-Commerce can offer you a great competitive edge in the digital world, to inform your clients that your website has a Shopping Cart/Basket. In the world we live in, convenience is a huge necessity for a happy client, for that reason - online shopping had a quick and easy rise to fame. Great examples would be eBay.com, Amazon.com and even locally at takealot.com. Comparing prices to find the best deal and having a wider selection has never been this simple! While many consumers still prefer the in-store shopping experience, e-commerce is the way of the future. South Africa is finally catching up it seems and embracing all the things the internet has to offer, over the past few years our online shopping has had a significant increase, while retail shopping has had a slow decrease in statistics. Retail stores have begun competing to make shopping a pleasure and seeing E-Commerce as a threat. While this is true, they should be seeing at as an opportunity for business. It is a fact that online shopping has been killing the future of retail stores in the USA, such as Borders - a chain of extinct bookstores that has been abandoned because of the convenience of digital merchandising. Books, music and movies have all be traded for digital downloads after purchase, cutting out delivery time completely and making online shopping a further convenience for consumers. Many South African stores have now embraced online shopping, adding shopping baskets to their websites such as Incredible Connection, CNA and more recently, Mr. Price. Embracing online shopping is certainly a double-edged sword for retail stores, while creating convenience for your clients, you are also creating unnecessary costs by keeping a shop open and having a decrease in sales, as well as destroying job opportunities, which is already an issue in our country. On the other hand, online shopping has already created a solution for that - a way of generating an income by creating your own stores via Ebay.com and bidorbuy.co.za.
Anything can be sold these days; Amazon has become a big retailer for Pampers nappies. No matter what the product - some online store somewhere is selling it. Choose - Pay - Deliver, or should you prefer Cash on Delivery - remember, it's all about your convenience, that is the beauty of online shopping, that and of course everything online can be found at a cheaper price than the price in retail stores, because online stores don't have the extra costs of rent and staff. The saying 'Time is Money' connects directly to online shopping - because you save on both.
Online Shopping vs. In-Store Shopping
Online shopping is a convenient, easy way to shop. The stores never close, you receive quick service and you can easily compare prices while having a greater variety to choose from. You get an extensive view of the product, reviews and you can also do your own research before you buy from the comfort of your own home.
While with in-store shopping the term "out-of-stock" is ever popular, which leaves you to go from shop to shop, losing patience and time, looking for your desired item. Many enjoy the look-and-feel of physically going to the store and seeing the product before purchasing, and although that could be an advantage of retail shopping, but many online stores now offer a replacement policy should the item reach you damaged.
Shopping Baskets at ITWWW
We offer a hassle-free Business - to - Consumer online shopping basket to your website that has the essential product, basket, payment options as well as all the relevant product information for a one-stop-shop experience along with a design that suits your website.
It's all about:
- Price & Selection
- Safety & Security
South Africa is slowly following in the footsteps of the USA, and with iTunes SA and kindlebooks.co.za, there will definitely be a decline in CD and books sales around the country in the next year. Retail stores are losing their appeal to the convenience and availability of online shopping.
Adding a shopping basket to your business is an essential part of attracting customers and a user-friendly shopping is the way to keep them coming back.
For more information email firstname.lastname@example.org