Do you want to use Social Media to grow your business? Are you wondering how Social Media can help you sell more products and services?
Selling with Social Media
How the online world has changed the way we do business
The internet has given way to the fantastic feature of pre-purchase research. Buyers like the anonymity of not having to talk to a single sales person and having all the information they need at the touch of a button. Today’s buyer prefers this process, as it’s easier and more efficient. With this in mind, companies have to adjust. In the early days, the power was with the salesperson, it's easier to convince someone how great your product is if you speak to them in person, but with the knowledge available online today, the power is in the hands of the consumer.
Why Social Agents are Important
a Social Agent is someone who doesn’t necessarily buy from you, but recommends you to a friend or colleague who might buy from you. A lot of the time, social agents can be your most valuable customers that you never do business with. They’re the best customers you’ll have.
You need to draw in your social agents through educational pieces. A relationship is formed with your brand or company when they see value in what you are doing.
In The Invisible Sale, Tom Martin discusses a process of how you can sell without cold-calling and advertising. He calls it "painless prospecting" The concept is a spin on inbound marketing. The core difference is that most content and inbound strategies leverage search and keyword optimization.