Monday, 12 August 2013

Social Media Tools: How to Simplify Your Social Media Marketing

Are you looking for a better way to manage your social activities?
Are you wondering what tools can help your social media marketing?
To discover free or low-cost tools to simplify your social media marketing, Social Media Examiner interviewed Ian Cleary.

Social Media Tools

How did you become interested in social media tools?
Ian explains how his history working for software companies and his very strong technology background led him to social media.
When he started to look at all of the key influencers around social media, he soon realized the social media tools niche was perfect because nobody owned that space.
Why you should look beyond Google Analytics and Facebook Insights data:
Ian states that although Google Analytics is useful, it doesn't track things such as what’s happening on social media related to Twitter or LinkedIn, and the Facebook analytics tool is a little too complicated for many people.
One free tool that Ian recommends is LikeAlyzer, which is a very simple Facebook analytics tool.
It evaluates your Facebook Page and will give you a score out of 100. You’ll then receive some basic recommendations on what to improve.
Tools to help marketers keep up with news and content they may want to share:
Ian explains why there is a lot of activity in this area. The two tools that Ian likes to use on a day-to-day basis are Feedly and
Feedly is a website that allows you to read a selection of posts from any blogs you subscribe to. When you log in, you will see the latest posts. It has a really nice user interface.
You can access the content through the web and your mobile device. It also integrates with Buffer app. You’ll discover how this can help you with your social media workflow.
Another advantage of Feedly is you can group the sites you subscribe to. The integration of Feedly and Buffer saves marketers a lot of time.
Another tool to help you discover content is You can follow people on to find relevant content. You can then add this content to one of your boards.
It’s not only a great way to find content, but also for others to help create it for you. is similar to Feedly in terms of the collection of content, except it’s based around people who pick the content for you. You’ll discover how to find the right people to follow and the most popular boards around your niche.
Ian uses a tool within Facebook called Post Planner. It shows you trending content and what’s been shared the most. You can then select content and add it to your Facebook Page.
What free or paid tools would you recommend to help marketers get a good feel for their overall social activities across all channels?
One of the tools that Ian uses is There is a free section and a paid section. Ian advises you to start off with the free section. monitors the mentions of keywords across the web, which could be your brand name or product name.
It picks up mentions in blog posts, forums, Twitter and Facebook. When you go into this tool, you can see when someone mentioned your brand within a Facebook Page or blog. You can also get email alerts.
It’s a really powerful tool to have and essential for a marketer to be able to track what’s going on.
You’ll learn about what’s included for free and when you might need to upgrade.
You’ll discover the difference between and Google Alerts and why you’ll have to replace your Google Alerts with something else.
You can replace Google Alerts with Talkwalker Alerts. It’s free, but it doesn’t do Facebook or Twitter alerts.
Tools that support sentiment analysis can be quite expensive.  You’ll hear about the social media management tool Viralheat that is not that expensive but it supports sentiment analysis.
Ian believes that although people don’t want to have a dozen tools on their desktop, at present they have no choice. However, there’s a tool to watch called SumAll which aims to bring all of the analytics under one platform.
Tips on how to make better use of Google Analytics 
Ian says that Google Analytics is brilliant and sometimes we forget how good it is. You need to set up goals and spend time with it. If you don’t have any goals within Google Analytics, you’re missing out.
For example, you could set up a goal to track when someone signs up to your email database through your website or when someone signs up for a trial of your product.
With Google Analytics, you can break it down further when you want to find out how many people came to your site and how many converted. Google Analytics shows you how many conversions came from Twitter, Facebook and LinkedIn.
It’s a great way to learn which is the most beneficial piece of social activity and what platform you should work on.
You’ll hear how we do this at Social Media Examiner and what social platform outperformed the others. It’s definitely worth a look, as traffic sources alone aren’t sufficient.
There’s a lot of data in Google Analytics and it can sometimes be too much. Ian recommends building custom dashboards to pick out the most interesting pieces of information relevant to your business.
There are sites online that have dashboards already created, that you can just add to your own analytics.


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