Word of mouth and Social Media are more effective than traditional . People trust word of mouth more. It’s also more targeted than traditional advertising. Plus it’s cost-effective, if you can get it to work.
It doesn't cost you anything to get people to talk about your brand. However, it requires you to understand why they are talking about some things rather than others.
Jonah Berger gives us the 6 STEPPS on why things catch on:
The main points are:
As a marketer, one of the greatest ways to employ social currency is to make people feel like insiders. You need to . Not only is it good for them, it’s good for the brand too.
. They are equally if not more important than social currency.
Take the Rebecca Black song, Friday, or Psy's Gangnum Style. Both have become of the most watched videos on YouTube. (Gangnum Style 1,729,149,285 and Friday 54,983,601) yet, both songs were mostly received badly.
The idea is that if it’s top of mind, it will be tip of tongue. The idea of .